Founded in Dallas in 1992, Boxer Property is a leader in commercial real estate management with more than 15 million square feet across more than 140 locations worldwide. The company has been a Yardi client since 1998, and this familiarity with the services provided by the property management software company has allowed Boxer to leverage the power of the CommercialEdge Listing Network to address its challenges.
Before using automated listing management tools, Boxer experienced challenges in handling leads from various marketing channels. Specifically, manual tracking and removal of leased properties, as well as republishing these listings once the buildings became vacant, slowed the process and increased the risk of missing valuable opportunities.
3 Million Monthly Visitors Drive Lead Generation
This is where CommercialEdge Listing Network’s streamlined listing management solution — which boasts some 3 million monthly visitors — ensured accuracy and exposure across top listing websites, like CommercialCafe and PropertyShark. These platforms boast high Google rankings, attracting more than 2 million monthly visitors and generating more than 350,000 qualified leads every year.
Premium Listings Bring 16% Increase in Closed Leases for Boxer Property
Boxer decided to utilize the premium listing option within the network to ensure its listings would appear at the top of search results across all platforms. This targeted approach maximizes lead generation and ensures that properties are easily found by potential tenants.
The results were significant: Since adopting the CommercialEdge Listing Network with premium listings, Boxer has seen a significant increase in leads and conversions. For example, closed lease rates jumped from 9% to 16%, demonstrating the effectiveness of the platform. Additionally, the company benefits from accurate and automated data transfer; simplified multi-platform property presentation; and improved search visibility.
“Thanks to the size and profile of Yardi, people in the industry see the CommercialEdge Listing Network as a trusted resource to find office space, and being part of the network enables us to expand our reach,”
Andy Hilditch, Senior Director of Marketing, Boxer Property
Plus, the platform’s seamless integration with Boxer’s accounting system provides a real-time, transparent view of property availability, further streamlining operations.
150 Qualified Leads Per Month and Growing
Currently, Boxer receives around 150 qualified leads per month and expects to reach 1,000 as the network expands. Notably, approximately 93% of the company’s leases are completed online, which highlights the effectiveness of online listings.
CommercialEdge also helps Boxer manage a wide range of data points that office space operators now have to keep track of, including the type and number of suites; workspace furniture; and even emerging trends, such as using desk counts instead of square footage to showcase office space capacity.
“There have been no hang-ups of information, thanks to Yardi’s assistance,” Hilditch said. “It’s been a true partnership.”
Andy Hilditch, Senior Director of Marketing, Boxer Property
