Swire Properties USA — the U.S. real estate arm of multinational corporation Swire Properties — recently announced that it had secured a tenant for the last remaining anchor space in The Shops at Brickell City Centre (BCC). The company’s regional mall property will be home to global fashion leader H&M, which will occupy two levels and more than 25,000 square feet of Miami retail space.
“Among the world’s leading retailers, H&M is an ideal and exciting addition to the dynamic Brickell City Centre shopping experience,” said David Martin, senior vice president at Swire Properties. “We are pleased to be the first to welcome H&M to Brickell and offer our loyal visitors in greater downtown and the surrounding neighborhoods yet another national shopping brand to complement BCC’s tenants that cater to the area’s younger consumer base and tastes. H&M complements our refreshed retail mix and further positions BCC as the foremost retail destination for residents and visitors of Brickell and beyond.”
Located on level 2 of North Block, the storefront will feature upgraded finishes such as special tile detailing, open-air ceilings, a grand staircase, guest lounge areas, and a large-scale screen featuring the retailer’s latest campaigns. H&M Brickell will carry women’s, men’s, and kids’ collections, as well as offer fashion pieces, affordable wardrobe essentials, and complete-the-look accessories.
The Shops at Brickell City Center on South Miami Avenue. Property image courtesy of CommercialEdge.
Marking the beginning of a series of new leases at the property, this deal is a significant step toward achieving 100% occupancy for the first time since BCC opened in 2016. Responding to changes in the city demographics — as well as an increasing sentiment that there’s a lack of shared space for leisure and community engagement — Brickell City Centre has curated a central, walkable gathering place for locals to access and enjoy tailored retail, dining, and entertainment experiences. Meeting the needs of the community with a retail selection that represents and caters to them, BCC has enjoyed success when many brick-and-mortar shopping destinations across the country are facing challenges.
Since 2020, The Shops at BCC has introduced 24 new brands. Additionally, in 2023, the property saw record visitors during the end-of-year holiday season, a 21.4% surge in year-round foot traffic, and a 13% year-over-year boost in retail sales compared to the previous year.
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